AC Milan and Puma have announced that the Rossoneri will wear a new fourth kit when they host Atalanta on Serie A Matchday 24. The game will be played at the Stadio San Siro on Sunday, February 26, 2023.
The design features their traditional red and black colours, but in what they describe as a “pixelated interpretation of the iconic red and black stripes”. The shirt has come to be due to a collaboration with the sports-action game Rocket League.
“The fourth jersey places club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black,” read AC Milan’s press release, announcing the kit. “The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes.
“The design and creative of the collection fuse the digital world with a modern realistic environment, something that is also celebrated through a collaboration with popular sports-action game Rocket League. AC Milan will in fact be the first European club to feature in the game as the design of the new jersey has also been used to create car Decals and Wheels that will be launched in Rocket League from March 8.
To celebrate the launch of the new AC Milan fourth kit, PUMA and KOCHÉ are hosting a special pop-up store in Milan from February 23 to 25, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion.
The new AC Milan x PUMA x KOCHÉ fourth jersey will debut on Sunday February 26 at 8:45pm CET, when the men’s first team take on Atalanta at the San Siro in their Serie A fixture. The AC Milan women’s team will wear the fourth jersey in the first leg of the Coppa Italia semifinal against AS Roma.