AC Milan’s collaboration with The Rolling Stones has continued. February 2023 has seen the Rossoneri release a second line in their capsule collection that has been created along with the iconic British rock band.
Milan are not the only Italian club to be seeking a venture into the fashion world in recent years, with Juventus explaining that part of the reason for their recent crest redesign was for the club to become a lifestyle brand, as opposed to having a strictly-football identity.
AC Milan x The Rolling Stones
“The second iteration of the collaborative collection between AC Milan and The Rolling Stones launches today [February 2],” read a press release issued by Milan. “The Rossoneri have today announced the second drop of the AC Milan x The Rolling Stones capsule collection, created in collaboration with the British rock band.
“The iconic football club and legendary band began their journey together last June, at the band’s concert in San Siro – the only Italian leg of their summer tour.”
Where to buy the AC Milan x The Rolling Stones collection?
“The collection, available now in all AC Milan stores (physical and online), features four main pieces, including a standout wool and faux leather Varsity Jacket. The jacket is adorned with patches and embroidery both front and back, featuring a print reading ‘AC Milan x The Rolling Stones’, with the embroidered track title ‘Sympathy for the Devil‘ – one of the band’s most famous songs, which references the Devil, a symbol of AC Milan,” the press release continued.
“This exclusive collection includes products customised with embroidery, patches and screen printing MADE IN ITALY. Two t-shirts and a hoodie complete the capsule collection. The accessories in this second drop include a cap with embroidered logo, a notebook, a key ring, a scarf, a mug and bracelets.
“Each piece bears the iconic “tongue” of The Rolling Stones, which, for this occasion, has been redesigned in red and black, merging the British band’s historic logo with the famous Rossoneri colours to create a one-time special logo.
“The collaboration, brought together by Bravado, Universal Music Group’s leading brand management division, fuses together two worlds, of football and music, which are united by the sheer passion of their fans and the emotional attachment that both can generate, most notably through matches and concerts.
“The second drop of the AC Milan x The Rolling Stones collection is a further step in a process of real growth for the Club off the pitch, with AC Milan particularly active with projects and collaborations in the world of fashion and entertainment.”
