How to buy Juventus tickets: How much do they cost, when do they go on sale?

Juventus are the most successful club in Italy which leads many tourists to the Allianz Stadium to see the Bianconeri. Buying tickets for Serie A matches can sometimes be tricky, but we've got the only guide you need to get yourself to a Juventus game.


As the most successful club in Italian football, a trip to see Juventus is a bit of a pilgrimage regardless of which Serie A club you might follow from afar or within the peninsula.

However, after playing fixtures at the Stadio Olimpico Grande Torino, Stadio delle Alpi, and now Juventus Stadium, it is very much a journey to watch the Old Lady of Italian football and not a historic venue, like the Stadio San Siro.

The Bianconeri’s current home, sponsored by Allianz since 2017, is somewhat unusual in a country where sharing municipally owned stadiums seems more prevalent than Europe’s other major leagues. Yet fans that pass through the turnstiles can marvel at the modern, if over-commercialised, facilities that Juventus can offer them on a matchday.

If you are considering a visit to Turin, we’ve got the only guide you need to know how to buy Juventus tickets below.

Juventus’ Allianz Stadium. (@juventusfcen)

How to buy Juventus tickets

Head to the Juventus club website and you find a ticketing site as dynamic and modern as the Allianz Stadium, which is full of information for the fixtures for the next five to six weeks, including dates of sale and ticket pricing for each specific fixtures, and even the ability to purchase parking or travel options.

When the tickets become available, you have three options. Creating an account for free using an email address, signing up for a Juventus Card that will allow you to accrue credits for future matches or enrol in a membership with additional benefits, but could cost €190 if going with the highest J1897 Membership option.

When do Juventus tickets go on sale?

Tickets to watch the Bianconeri go on general sale around a month before each fixture is taking place, unless you have purchased the J1897 membership that will allow early access to tickets at least four days before the public. However, if you cannot bear missing out on your visit and do not want to buy the top membership, a Black & White Membership is available for €50, where tickets are available two days before public sales.

Whichever option you choose to get you into the Juventus Stadium, each buyer can purchase a maximum of four tickets per match and, while not explicit on the club website, expect your companions to need the relevant membership to be included in the booking.

Leandro Paredes takes a corner for Juventus at the Allianz Stadium (REUTERS/Alberto Lingria)

How much do Juventus tickets cost?

Unlike some confusing ticketing tiers across Italian clubs, Juventus has a simplified pricing structure based on the four stands of the 41,507-capacity Allianz Stadium. In either Tribuna Nord or Sud, you can pay as little as €26 for a fixture against one of the less attractive Serie A opponents, €50 in the Tribuna Est or €65 to watch the play from the Tribuna Ovest where Bianconeri substitutes bench is situated.

However, while those prices look like a bargain, to watch one of Italy’s biggest and historic clubs, if you are looking to watch them against traditional rivals like Milanese giants AC Milan and Inter, or Napoli, the cost will go up significantly. For the Nord or Sud terraces, prices often start at €150 for non-members and the most expensive seats can be as high as €600.


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